$40 Million to Market Wii Fit

Speaking to the New York Post, Michael Pachter of Wedbush Morgan has suggested that Nintendo will spend $40 million to market Wii Fit in the US, and he expects that 4 million units could be sold. For just one game, that’s a massive sum, and considering the cost per unit, this could foreseeably be the highest grossing title in Nintendo’s lineup.

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